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            COGNIZANT CONSULTING
            Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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            Provide merchandise managers with the flexibility and tools they need to succeed.

            Merchandising is a mission-critical retail function that is part art, part science. Success requires detailed planning, optimized business processes, data mining and analytics, while allowing flexibility to react to market conditions.

            Our retail expertise spans the Merchandising value chain, including retail information management, merchandise financial planning, category management, assortment and space planning, pricing and promotion planning. Our solutions enable customer-centric merchandising.

            CAPABILITIES

            Planning

            Our Integrated Planning framework connects key business functions, including strategy, target-setting, lifecycle management and operations to deliver the critical information you need for retail execution. 

            Core Merchandising and Merchandising Management

            We provide solutions for item and vendor setup, Assortment Management, Product Lifecycle Management, Space Management and Cluster Management individually or as a holistic approach to your merchandising activity.

            Pricing

            We develop cross-channel and private label pricing strategies and implement robust price optimization solutions for your business.

            Promotions

            Our team can help maximize the impact of your promotions through analytics and tools that optimize products, pricing, customer targets and media mix for your promotions.                

            Product Information Management (PIM)

            We integrate, format and translate product attribute values from suppliers and third-party catalogs into rich, trusted content for your e-commerce needs.             

            Resources

            Explore our viewpoints, solution overviews and research to help you plan and prepare for today’s generation of shoppers.

            4th Annual RIS/Cognizant Shopper Experience Study: Rise of the Individual Shopper

            Shoppers' likes, dislikes and deal-breakers are revealed in this annual survey of 2,500 consumers. Learn how the retailing paradigm has shifted.

            Leveraging Social Media to Optimize Sourcing-to-Shelf Processes

            As Facebook, Twitter and other social tools go mainstream, retailers must tap these rich pools of consumer-generated data to make more strategic buying, stocking and selling decisions.

            Responding to a Price Transparent World: A Paradigm Shift for Retailers

            Evolving technology and changing consumer behavior is creating pricing transparency that retailers must come to grips with to survive if not thrive in the near and long term.             

            Unraveling the Customer Mind

            Research shows that customers are better informed, more nimble, more selective and less loyal than ever.

            Merchandising Solutions | Retail IT Consulting | Cognizant Technology Solutions
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